Privacy Policy

1. Introduction

Welcome to Edulink ("we", "our", or "us"). We value the trust you place in us when sharing your personal and academic information. This Privacy Policy outlines how Edulink collects, uses, processes, stores, and protects information submitted by students, parents, and guardians visiting our website, exploring universities, and requesting counselling assistance.

By accessing or using our website, submitting an inquiry form, or interacting with our educational counsellors via phone, WhatsApp, or email, you explicitly consent to the practices described in this policy.

2. Information We Collect

We collect information that you voluntarily provide to us when seeking admission guidance, including:

Automatic Technical Information: When you navigate our portal, we automatically collect basic analytics data, including your IP address, browser type, device identifiers, and pages viewed, to maintain website performance and user experience.

3. How We Use Your Information

We use your information strictly for legitimate educational counselling purposes:

• Personalized Admission Guidance: Assessing your academic profile against university eligibility criteria, fee slabs, and merit scholarship cutoffs.
• Communication: Contacting you via phone calls, WhatsApp, or SMS regarding your requested university information, entrance dates, and application milestones.
• Application Assistance: Connecting you with authorized admission officers of universities you explicitly select.
• Platform Enhancement: Analyzing aggregate user trends to enhance course comparison tools, fee calculators, and site navigation.

4. Data Sharing & Third Parties

We may share your contact and academic profile with:

• Partner Universities: When you express interest in a specific university or request a brochure/counselling call, relevant details are shared with the institution's official admission wing.
• Trusted Service Providers: Secure technology partners that manage our cloud hosting, CRM infrastructure, and SMS/WhatsApp notification gateways under strict non-disclosure obligations.
• Legal Compliance: When required by applicable Indian laws, judicial orders, or governmental directives.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies (such as Google Analytics) to remember your preferences, measure traffic, and optimize site speed. You can configure your browser to reject cookies, though certain interactive features (such as university search filters) may have reduced functionality.

6. Data Security & Storage

We maintain industry-standard organizational and technical safeguards, including 256-bit SSL encryption, firewalls, and restricted employee access protocols, to protect your personal data against unauthorized access, alteration, or disclosure.

7. Your Rights under Indian Law

Under the Digital Personal Data Protection (DPDP) Act 2023, you have the right to:

• Access a summary of your personal data processed by us.
• Request corrections or updates to inaccurate academic or contact details.
• Withdraw your consent and request deletion of your information from our active counselling records.
• Opt out of promotional calls or WhatsApp messages by replying with "STOP" or notifying our support team.